Vizeum UK announces senior management shake up
Vizeum, the media and digital communications group, has announced the appointment of two new members of its senior management team.
Jody Aird comes in from ZenithOptimedia as head of performance planning, to take charge of performance development and innovation across clients Autotrader, P and O, and Hiscox.
Ben Sutherland, head of performance at Vizeum, said: “Jody brings with him a wealth of experience that has seen him implement highly competitive campaigns that have actively increased value for clients by developing innovative new revenue streams. He has already shown himself to be a dynamic and creative leader, and we look forward to strengthening our planning team with his proven ability to provide fresh thinking that is grounded in performance.”
Amy Green has been promoted to head of broadcast activation after six years with Vizeum, during which she has worked with clients such as Coca-Cola, IKEA, Heinz, 20th Century Fox and MINI. Her new role will encompass broadcast innovation and commercial solutions for Vizeum clients.
Simon Bevan, managing partner at Vizeum, said: “Amy is a fantastic broadcast talent and it’s an absolute pleasure to promote talent from within the agency into this senior role. She brings to the role an innovative and fresh approach to activation planning and implementation. This combined with her commercial focus will ensure that she will lead the broadcast team in making outcome-based investment decisions that will help to grow our clients’ businesses.”