Betty White fronts Air New Zealand 'old school' in flight safety campaign
Comedy legend and former Golden Girl Betty White has appeared in a new safety video for Air New Zealand, which has garnered over a quarter of a million views in its first two days.
The video was produced by Auckland based creative advertising agency True and production company 8com, the Australian Public Relations campaign will be delivered by Hill+Knowlton Strategies and media undertaken by Phd.
Air New Zealand head of global brand development Jodi Williams said: "As a small airline at the bottom of the world, we have to think outside the square when it comes to driving brand awareness and conveying important safety messages to our millions of customers.”
She added: “Partnering with influencers like Betty has proven an effective way of doing this. Our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world. In Betty we found the perfect partner - she is renowned for being a little bit cheeky and with a career spanning 74 years, who better to learn survival tips from than the award-winning show business veteran?"
Betty White said: "Air New Zealand has a global reputation for creating unique in-flight safety videos. When the opportunity came up to be involved in this project, I couldn't say no. We had a lot of fun on set and I think we've shown that it doesn't matter what age you are, it's important to live life to the full."