Internet ad sales in the US for the first half of 2013 have risen to a historic high of $20.1bn, up 18 per cent on figures from 2012, according to the Internet Advertising Bureau's Internet Advertising Revenue report .
The report also highlighted the rise of mobile ads, reporting a 145 per cent rise in revenue to $3bn for the first six months of the year.
Digital video revenues have also risen sharply, up 24 per cent to $1.1bn.
“Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” said Randall Rothenberg, president and CEO, IAB. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”
David Silverman, a partner at PWC US, concurred, saying: “This report not only confirms that brands are making a greater commitment to interactive, but also points to the fact that mobile and digital video are being identified as integral elements of the marketing mix. Internet advertising’s ability to impact and engage is evident across digital screens, whether big or small.”
The sectors with the biggest share of online advertising space were financial services (20 per cent), retail (14 per cent) and automotive (12 per cent).