10 October 2013 - 12:30pm | posted by | 0 comments

Internet ad revenues pass $20bn for first half of 2013

Internet ad revenues pass $20bn for first half of 2013Internet ad revenues pass $20bn for first half of 2013

Internet ad sales in the US for the first half of 2013 have risen to a historic high of $20.1bn, up 18 per cent on figures from 2012, according to the Internet Advertising Bureau's Internet Advertising Revenue report .

The report also highlighted the rise of mobile ads, reporting a 145 per cent rise in revenue to $3bn for the first six months of the year.

Digital video revenues have also risen sharply, up 24 per cent to $1.1bn.

“Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” said Randall Rothenberg, president and CEO, IAB. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”

David Silverman, a partner at PWC US, concurred, saying: “This report not only confirms that brands are making a greater commitment to interactive, but also points to the fact that mobile and digital video are being identified as integral elements of the marketing mix. Internet advertising’s ability to impact and engage is evident across digital screens, whether big or small.”

The sectors with the biggest share of online advertising space were financial services (20 per cent), retail (14 per cent) and automotive (12 per cent).

Don't miss out... Get your Advertising news by email

See all specialist newsletters

13 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...