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Ogilvy PR appoints new group MD

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By Steven Raeburn, N/A

October 9, 2013 | 3 min read

Ogilvy PR has appointed Richard Brett from Shine Communications to the newly-created role of Group Managing Director for its brand and consumer agency, Pulse Communications.

Richard Brett

Announcing the appointment, Ogilvy PR Australia’s CEO Kieran Moore said Brett’s innovative, creative approach teamed with his proven leadership skills made him the perfect candidate to lead Pulse.

“Consumer PR is highly competitive in Australia and dominated by just a handful of agencies. Richard will bring fresh thinking, ideas and most of all passion and commitment to ensuring Pulse is the very best agency it can be,” she said.

“Richard brings strong skills in strategy and planning which he has successfully teamed with innovative creativity; delivering proven outcomes through a range of channels; not just traditional earned media.

“He also brings best practice insights to the agency across HR, innovation and programs from his award winning agency, Shine. A major focus for his role will also be on the integration of earned, owned and paid media, and importantly for our clients, how PR can impact the bottom line – not just be creative for creativity’s sake.”

Brett said: “I’m incredibly excited to be joining the team at Ogilvy PR and Pulse, and look forward to working closely with Kieran and the broader leadership team. I’ll also be looking to combine a collaborative and inclusive leadership style, living my own personal values to inspire the team, and to further build a culture at Pulse that reflects what a brilliant, fun and creative place it is to work.

“This will be combined with a disciplined excellence in client service, a rigorous fusion of irrefutable strategic thinking and fresh creativity to achieve measurable business results for our clients. Plus thought leadership and industry insights that will benefit our clients and the broader profession.”

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