Marketing Weak: smartinsurance.co.uk - Family Guy

We understand the logic behind taking out a long spot to explain all the features and benefits of a specific life insurance policy, but this goes on for so long the mind begins to wander. It doesn't help that you're suddenly asked to remember the phone number, which sounds like someone reciting pi to a thousand decimal places.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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