Facebook overhauls ad buying process
Facebook announced on Tuesday that it has initiated a “major overhaul” of its ad-buying platforms, Ads Manager and Power Editor.
A new advertising interface
The interface allows five different adverts to run simultaneously.
“Those who have used Ads Manager and Power Editor in the past know that neither tool is the simplest or most logically designed,” the Mashable website reported.
“Previously, ad buyers were asked to choose from a range of ad options and then select their campaign objectives and optimization methods.
“Now, more reasonably, advertisers are first asked to identify their objectives. That could be a sales conversion on a website, for example, or an increase in mobile app downloads.
“Other objectives include increasing total page Likes, increasing engagement with particular posts or a Facebook app, boosting in-store Offer claims and upping RSVPs to a Facebook event.”
David Baser, product manager at Facebook, said: "Ad managers know how to buy ads already; we don't want to make ad changes forced.”