Clemenger BBDO and Tool launch tourism execution for Melbourne
Clemenger BBDO has developed a crowdsourced live streaming travel guide for Tourism Victoria.
The execution is entitled “The Melbourne Remote Control Tourist”, which aims to bring the sights, sounds, streets, people and unique experiences of Melbourne to a global audience in real time via social media.
A Youtube film produced by Tool launches the initiative.
“Facebook and Twitter users can log on to the Remote Control Tourist website and control what a team of urban explorers with helmet-mounted streaming video cameras are doing,” Tool said in a statement.
“They can check out their Instagram feeds, track their location using Google Maps or FourSquare and get them to delve into any fascinating nook or cranny.”
Tool Director Jason Zada said: “In order to bring the world to Melbourne, we’re bringing Melbourne to the world,” explains. “This goes beyond stationary Webcams and errant social media posts, bringing everything together in a way that potential visitors to Melbourne can take control of and understand. We were enormously pleased to work with all parties involved to give anyone with an Internet connection a way to explore this awesome city themselves.”