Sophie Anderton remakes famous bed of hay advert for Gossard
Model Sophie Anderton returned to her roots this week with the launch of a Gossard poster campaign 17 years after she made her debut for the lingerie brand.
Remake: Sophie Anderton launched the campaign
Anderton first appeared in a 1990s Gossard campaign and has recreated her famous pose on a bed of hay.
The campaign was created by Parachute Creative Services and planned by Pure Media. It will run across hi-impact large format Ocean digital sites.
Anderton said: “We had so much fun on the shoot, it was like old friends catching up, just with a bale of hay and in your underwear – totally normal!”
The campaign will run for two weeks across high traffic and retail areas in West London.
Content created with:
Pure Agency
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