Midcounties Co-op appoints Citypress to PR role
Midcounties Co-operative, the largest independent co-operative in the country, has appointed Manchester PR firm Citypress as its retained PR agency.
Citypress' remit will cover eight Co-operative services, including food, travel, childcare, pharmacy and funeralcare.
Midcounties co-op spans 500 sites, has 439,000 members, and generates annual sales of more than £1 billion.
Citypress chief executive Charles Tattersall said: “The Midcounties Co-operative is a successful and diversified co-operative society that is investing heavily to develop and continually improve the products and services it provides to its customer communities.
“The Society has appointed us to deliver innovative campaigns and ongoing support to its trading groups in sectors where we have significant experience and capability such as food retail, travel and healthcare."
Citypress will provide consumer and trade PR programmes in Oxfordshire, Gloucestershire, Wiltshire, Shropshire, the West Midlands, Worcestershire and the surrounding counties.