STV Productions partners with Red Arrow Entertainment Group to create programme formats for international market
STV Productions has formed a partnership with Red Arrow Entertainment Group to develop new programme formats for the UK and international markets.
Deal: STV Productions has partnered with Red Arrow Entertainment
Both companies will invest in the venture and newly-created formats will be piloted on STV before being presented to the international market.
The partnership will be in addition to a relationship STV Productions has with another company in the Red Arrow Group, Kinetic Content. The companies have already worked together to create Fake Reaction, an ITV2 panel show, and Perez Hilton Super Fan on ITV2.
Alan Clements, director of content for STV Productions, said: “We are hugely excited about the opportunities that this new agreement brings.
“STV Productions is an extremely ambitious content business and this partnership offers fantastic potential to build on the success of our business in an international market, while working alongside the creative and talented Red Arrow Entertainment Group team to develop brand new ideas for co-production.”
Jan Frouman, group managing director of Red Arrow Entertainment Group, added: “On the back of the existing deal between STV Productions and Kinetic, we have formed an excellent working relationship with Alan and his team.
“We are thrilled to broaden our partnership across our entire group, and represent STV’s content on a worldwide basis.”
From January 2014, Munich-based Red Arrow International will become worldwide distributors for STV Productions’ completed programmes and formats.
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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles...
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