Saniflo looks to Key Parker to create future marketing campaigns
Saniflo, which currently dominates the plumbing services and products market, is looking for continued growth in the year ahead and has appointed Leicestershire-based full service agency Key Parker to handle its future marketing activity.
The brand, which is part of the international SFA Group, currently has a market share of 95%, but believes there is more growth to be had in the sector as they aim to inspire and encourage more people to change their living spaces in the years ahead.
The brand was last on TV in February 2013 with a campaign produced in France and bought through Total Media, but the company is now looking to Key Parker for new campaigns after the agency won a three-way competitive review process, headed up by Saniflo’s new head of marketing Ann Boardman.
Speaking of the win, Gordon Carmichael of Key Parker, said: “Saniflo needs to engage with a busy audience and we think that a combination of beautiful design and bold ideas will help a great brand stand out as the market leader it is. This is a great win for the agency and we are proud to be the custodians of another well-known brand.”
Key Parker also works with clients such as Audi, Allianz, Bridgestone, Experian, Skoda, Seat, Volkswagen and Wolsley from their head offices in Lutterworth, Leicestershire.
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