Ad of the Day: Cadbury Lunchbar - Hungry for More
In this ad from South Africa, an ambitious car wash owner becomes a film extra to create ingenious opportunities for promoting his business. It takes a while for the penny to drop, which adds to the intrigue - especially as it's played so solemnly by the protagonist. But it's deadpan fun once you realise - and refreshingly different, too.
Agency: Ogilvy (Johannesburg)
Creative Director(s): Marianna O'Kelley
TV Producer: Tessa Weakley
Film Prod Co: Velocity Films
Director: Adrian De Sa Garces
Producer: Karen Kloppers
Dir of Photography: Werner Maritz
Post-Prod House: Left Post Productions
Editor: Saki Bergh
Audio House: Produce Sound