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the Telegraph

Telegraph launches online magazine Telegraph Luxury with two annual print editions

By Angela Haggerty, Reporter

October 4, 2013 | 2 min read

The Telegraph is set to launch an online magazine, Telegraph Luxury, which will be accompanied by two A3, 100-page printed editions every year, making it the paper's largest ever editorial supplement.

Launch: The Telegraph Luxury logo

The magazine, edited by Belinda White, will have a dedicated section on the Telegraph website and feature established writers covering subjects including art, collectables, men’s style, women’s style, jewellery and motoring. It has been designed to have full compatibility with desktop, mobile phone and tablet.

Louisa Buck, Judith Miller, Bill Prince, Caroline Issa, Maria Doulton and Michael Harvey are among the new title’s writers, who will keep online diaries and 'notebooks' to keep readers up-to-date with latest events as well as news and features.

Its 5 October launch will be supported by a multimedia marketing campaign which will include wraps of Stella and Telegraph Magazine and digital advertising in London stations, while the new title has partnered with Quintessentially, a global luxury lifestyle group, to curate a series of “events and experiences” for registered readers.

Michele Lavery, head of fashion, luxury and magazines, said: “It is the next stage in our digital development; offering something new and exciting to our loyal readership while also reaching a new audience.”

Louisa Buck, Judith Miller, Bill Prince, Caroline Issa, Maria Doulton and Michael Harvey are among the new title’s writers.

the Telegraph

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