Bondi Advertising launch 'Wild Onesie Week' for WWF
Bondi Advertising has created ‘Wild Onesie Week’ on behalf of clients the World Wide Fund for Nature – Australia.
"Obviously Onesies are in the zeitgeist.."
The campaign will run from the 2 to 8 June 2014, to include World Environment Day on June 5.
"We are delighted to bring this tremendously fun and positive idea to the Australian community,” said Marni Ryan, WWF's national manager - brand, marketing and innovation.
“As part of our local brand positioning strategy we wanted to bring the FUN back into FUNdraising, drawing on our strength as the world leader in protecting endangered species and the places they live.
“As an agency Bondi Advertising have demonstrated real brand empathy, genuine passion and outstanding creative ability."
Steve Muller, partner at the Bondi agency said: "The prospect of creating smiles at schools and workplaces across Australia, and possibly the world, while raising awareness and funds to help save endangered animals, is incredibly exciting.”
He added: “Obviously Onesies are in the zeitgeist and giving that real purpose is great. We look forward to seeing Hammerheads surfing at Bondi and Tigers getting the 333 Bus to the city next June."