The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Whisky

Jura malt whisky launches 'Story Season' marketing campaign to engage customers in run up to Christmas

By Angela Haggerty, Reporter

October 3, 2013 | 2 min read

Malt whisky brand Jura has launched an off-trade and online marketing campaign promoting the craft of storytelling.

Campaign: Jura is launching 'The Story Season'

The campaign, ‘The Story Season’, includes two major on-pack promotions which will be supported by a social media, PR and an on-air competition on radio station XFM.

Customers have the chance to win prizes and the brand’s ‘Save the Date’ promotion encourages customers to share pictures of storytelling get-togethers to be in with a chance of winning an exclusive pair of Jura tumblers.

John Bradbury, Jura’s UK sales director, said: “Christmas is a key selling period for malt so in order to get consumers to engage with our brand it is vital we give them something interesting and compelling to interact with.

“The Story Season campaign encourages them to do that through social media conversations, interesting stories and also through the partnership with XFM.”

Details of the campaign’s promotions are provided on a bookmark, which doubles as a gift tag, inserted into each Story Season Jura pack.

Whisky

More from Whisky

View all

Trending

Industry insights

View all
Add your own content +