2 October 2013 - 3:26pm | posted by | 0 comments

Isobar expands Russian footprint with Traffic acquistion

Isobar expands Russian footprint with Traffic acquistionIsobar expands Russian footprint with Traffic acquistion

Aegis Media agency Isobar has expanded its presence in Russia with the acquisition of full-service digital agency Traffic.

The deal will see the agency, founded in 2002, fold into the Isobar network under the moniker of Traffic Isobar, and will work alongside sister digital agency AdWatch Isobar.

Located in St.Petersburg, the agency employs 180 specialists and works with clients such as Carlsberg, Philips, Nokia, L’Oreal and Daimler Chrysler.

Nigel Morris, CEO, Aegis Media Americas & EMEA said: "Russia is one of the most exciting markets in the world to operate in and expand further into. We have a great existing business, a dynamic management team and with double digit increases in advertising spend predicted for 2013 and 2014, and digital spend growing at an extremely rapid rate, there is a great opportunity.

"The acquisition of Traffic will strengthen our position further, deepening and diversifying our capabilities. With the combined offerings of Traffic Isobar and AdWatch Isobar, Aegis Media becomes the leader in the digital marketing services ecosystem in Russia. We are delighted to welcome the excellent Traffic team to Aegis Media."

Founder Alexey Kupriyanov will act as managing director of Traffic Isobar and Alexander Kim will continue to be managing director of the Moscow office.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...