IPG Mediabrands partnership with TubeMogul set to expand digital video programmatic buying capabilities into global markets
IPG Mediabrands and programmatic video advertising company TubeMogul have expanded a partnership which will see IPG Mediabrands’ programmatic buying capabilities extend to the UK, Japan and Australia.
Deal: TubeMogul and IPG Mediabrands have expanded partnership
The deal will provide better targeting opportunities in digital video for IPG’s clients through the integration of TubeMogul’s technology and inventory with IPG’s global programmatic platforms, and builds on a pre-existing relationship between the two companies.
Brett Wilson, CEO of TubeMogul, said: “IPG Mediabrands has worked closely with us for over two years in the United States and Australia to develop a video buying platform that meets their unique vision for how programmatic buying can benefit their brand clients, and we are excited to expand our partnership to global markets.
“Adding seamless access to private inventory and cross-inventory GRP optimisation is the next phase of our joint solution that enables IPG Mediabrands to execute campaigns that would not have been possible previously.”
Nicola Craine, IPG president Mediabrands audience platform, said the deal was part of the company’s target to increase automated buying by 50 per cent by 2016.
