1 October 2013 - 1:55pm | posted by | 0 comments

Soreen appoints Red Brick Road to £3m+ creative brief

Soreen appoints Red Brick Road to £3m+ creative briefSoreen appoints Red Brick Road to £3m+ creative brief

Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign.

The Drum understands that the appointment was made following a four-way-pitch involving Mother, Cheetham Bell JWT and BMB, and will see The Red Brick Road tasked with handling the brand’s strategic thinking and planning, with Soreen understood to be planning to release new products in the near future.

At time of writing, neither the client nor the agency had commented on the appointment.

In 2010, the brand worked with Fuse8 and The Walker Agency but has not worked with one agency on a retained basis.

Updated: Shortly after this story ran, a release was sent out revealing that the agency would reposition Soreen as a "versatile snack brand" through a campaign which would run across TV, print, digital and social media, in the middle of next year, and may also support its recently released new flavoured loaves.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...