Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign.
The Drum understands that the appointment was made following a four-way-pitch involving Mother, Cheetham Bell JWT and BMB, and will see The Red Brick Road tasked with handling the brand’s strategic thinking and planning, with Soreen understood to be planning to release new products in the near future.
At time of writing, neither the client nor the agency had commented on the appointment.
In 2010, the brand worked with Fuse8 and The Walker Agency but has not worked with one agency on a retained basis.
Updated: Shortly after this story ran, a release was sent out revealing that the agency would reposition Soreen as a "versatile snack brand" through a campaign which would run across TV, print, digital and social media, in the middle of next year, and may also support its recently released new flavoured loaves.