1 October 2013 - 1:55pm | posted by | 0 comments

Soreen appoints Red Brick Road to £3m+ creative brief

Soreen appoints Red Brick Road to £3m+ creative briefSoreen appoints Red Brick Road to £3m+ creative brief

Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign.

The Drum understands that the appointment was made following a four-way-pitch involving Mother, Cheetham Bell JWT and BMB, and will see The Red Brick Road tasked with handling the brand’s strategic thinking and planning, with Soreen understood to be planning to release new products in the near future.

At time of writing, neither the client nor the agency had commented on the appointment.

In 2010, the brand worked with Fuse8 and The Walker Agency but has not worked with one agency on a retained basis.

Updated: Shortly after this story ran, a release was sent out revealing that the agency would reposition Soreen as a "versatile snack brand" through a campaign which would run across TV, print, digital and social media, in the middle of next year, and may also support its recently released new flavoured loaves.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...