1 October 2013 - 1:55pm | posted by | 0 comments

Soreen appoints Red Brick Road to £3m+ creative brief

Soreen appoints Red Brick Road to £3m+ creative briefSoreen appoints Red Brick Road to £3m+ creative brief

Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign.

The Drum understands that the appointment was made following a four-way-pitch involving Mother, Cheetham Bell JWT and BMB, and will see The Red Brick Road tasked with handling the brand’s strategic thinking and planning, with Soreen understood to be planning to release new products in the near future.

At time of writing, neither the client nor the agency had commented on the appointment.

In 2010, the brand worked with Fuse8 and The Walker Agency but has not worked with one agency on a retained basis.

Updated: Shortly after this story ran, a release was sent out revealing that the agency would reposition Soreen as a "versatile snack brand" through a campaign which would run across TV, print, digital and social media, in the middle of next year, and may also support its recently released new flavoured loaves.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...