The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of the next 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.
Today's profiled individual is Felicia Makowska, strategy manager, Deloitte MCS
What is your biggest professional achievement so far?
Managing a great team to create a digital strategy for a major client in the publishing industry. We worked in close partnership with our technology team and, while it was challenging, we created some fantastic work for our client. Also, being promoted to Manager.
What is the biggest challenge you've overcome in your career?
Developing strategic insight and recommendations which will help businesses embrace and embed digital more effectively, only to see it lose momentum once we hand over to the client. There is still real advantage to be gained by businesses which can understand and better engage their customers in the digital landscape before their competitors. However, it requires sufficient internal leadership and appropriate investment if it is to be truly embraced in standard working practice.
What's the next game changer in digital?
Corporates ability to use customer analytics effectively to better understand who their customers are and how they want to engage with products and services. Better insight will inform customer experience design and go-to-market strategies so that digital solutions fit into consumers lives even more seamlessly than they do today.
What would you like to be remembered for?
I'd like to be remembered as someone who people want to work with, someone who can combine good fun, insight and strategic thinking: someone who inspires other people to achieve more.
Who inspires you most professionally or personally?
Anyone who can develop a successful start-up, and Anya Hindmarch, for turning a passion into a multi-million-pound global business.
What would you be doing if you weren't doing this?
Either working in an industry where I could combine strategy and digital on a daily basis, or something totally different, like trying to set up a business of my own.
How do you relax?
With family and friends, wine and the occasional yoga class.
Describe your career to date in five words.
Challenging, varied, unpredictable and exciting.
This series will run for the duration of October. Yesterday's featured individual was Ines Nadal, associate director, Ipsos ASI