Seat’s appoints Lowe subsidiary Lola Madrid and Huge London to pan-European brief
Seat, the Volkswagen brand, has appointed Lowe + Partners subsidiary Lola Madrid and Huge London to handle its pan-European marketing.
Seat announced a review of the account back in April and is understood to have wanted an agency based in Spain rather than a network office.
Grey London previously handled the £12m UK account, with the pan-European account serviced out of the agency’s London and Barcelona offices, where Huge plans to set up a joint team.
The Drum contacted Seat and was told a press release was being prepared but refused to confirm the appointment or comment further.
Lowe and Partners have not returned a request for comment, while Huge has also declined to comment.