Science in Sport appoints cycling sprinter Mark Cavendish as elite sports consultant
Mark Cavendish, the world’s fastest sprinter, has joined British endurance nutrition company Science in Sport (SiS) as an elite sports consultant to provide hands on experience from his time in the peloton.
The Manx Missile has used SiS products all of his career
The Manx Missile, who has been using SiS nutrition products since riding as a junior, will continue working with SiS scientists to develop a range of products at the SiS’ Innovation Centre in Lancashire.
In addition to the three-year consultancy position starting January 2014, the sprinter has also become a shareholder of SiS.
Cavendish who has used products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery, said: “I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an elite consultant.
“SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”
SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.