NFL set to host Regent Street Party as part experiential campaign from Wasserman
As part of the NFL International Series games at London’s Wembley Stadium, an experiential campaign has been launched in the build up to each game.
Developed and produced by Wasserman, the five separate pre-match experiences have kicked off with NFL On Regent Street, which takes place on 28 September.
Throughout the day, the free event will feature music, food, cheerleaders, team drum-lines and interactive games, along with other popular elements of American football as well as special appearances from players.
Following that there will be: NFL Game Day Fan Plaza on 29 September; NFL Touchdown Tour on 28 September through to 27 October; NFL Fan Rally 26 October; and NFL Tailgate 27th October.
“Every London game so far has been special. This year is doubly exciting as we move to two games and Wasserman have been instrumental in planning and delivery events that will enable the NFL to reach as wide an audience as possible,” said Mark Killingley, marketing director of the NFL.
“The games and the events are an opportunity for all of our UK and European fans to immerse themselves in the whole NFL experience. From the Fan Rally to the Tailgate party – Wasserman has captured what is a truly unique and authentic American experience, bringing to life the pre-match and game day atmosphere to NFL fans old and new.”
In addition, between the two NFL International series games Wasserman, who have worked on the London NFL International Series match since 2010, will be touring London and the South East of England in a specially created mobile NFL brand experience.
More information on the events and games can be found through the brand's website.