CBS Outdoor UK appointed by London Designer Outlet
Advertising company, CBS Outdoor UK, has been appointed to install and manage the digital advertising estate at London Designer Outlet.
5.8m people have London Designer Outlet as their nearest outlet centre
The company, with iconic screens at Europe’s two largest shopping malls - Westfield London and Stratford City, will install a series of digital totem displays at the centre, which is due to open to the public on 24 October, 2013.
CBS Outdoor UK will install nine double-sided, 65” ultra-bright displays housed in IP65 rated enclosures at London Designer Outlet.
Six of the totems will be located within the centre itself, with three further display units featuring along Wembley Park Boulevard – the main route of access to the centre.
James Saunders, COO of Quintain, said: “Most customers arriving at London Designer Outlet will access it via Wembley Park Boulevard meaning that these totems will be amongst their first interactions with the centre.
“Given how essential it is to make this space really count, CBS Outdoor UK with their innovative, intuitive and eye-catching solution was the obvious partner for us.”
Jason Cotterrell, managing director at CBS Outdoor UK, said “We are delighted that Quintain has selected us as their advertising partner to develop and manage the digital advertising estate for London Designer Outlet.
“We have extensive advertising experience in retail environments and will play an instrumental role in helping brands engage with audiences when they are relaxed, enjoying themselves and in the mindset of spending money.”
The London Designer Outlet will comprise 350,000ft2 (GEA) of retail space, delivering 85 units of retail, 15 restaurants and bars, and a brand new nine-screen Cineworld cinema complex seating 1,800 people.
The development expects to attract around eight million visitors a year and tap into a potential retail spend of £1.6bn and £1.8bn on food and beverage.