Leo Burnett wins Pfizer after 6-way pitch
Leo Burnett Vietnam has beaten off Lowe and Ogilvy and four other competitors in a six way pitch for the pharmaceutical giant’s business in the region.
The business was won after a six way pitch
First order of business for Leo Burnett is the launch of Centrum and Caltrate into the Vietnamese market.
“We are excited about the opportunity of bringing Pfizer Consumer Healthcare brands into Vietnam. We knew that we needed a partner who had a good understanding of this developing market and could also work across borders by leveraging much of the good work they had done already,” said Pfizer’s David Probert.
“We strive to ensure that our science-based vitamins and nutritional products will become more familiar to the Vietnamese consumers and thus help to enhance their health and well-being. When we assessed our various options, Leo Burnett demonstrated that they are the ideal partner to help us achieve our goals.”
Lukasz Roszczyc, Managing Director of Leo Burnett Vietnam said, “To be given the opportunity to help launch Centrum and Caltrate, both top brands in their categories into the Vietnam is definitely exciting.
“We aim to deliver creative solutions rooted in HumanKind thinking backed by integrated capabilities across digital/social, content and shopper-marketing that will help bring Pfizer’s vision to life in the market place.”