The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (11 October). Submit your vote before Wednesday 2 October to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact jen.faull@thedrum.com.
QNY Creative: Victoria’s Kitchen Almond Water
Brand: Victoria’s Kitchen Almond WaterTitle: Branding and packaging design Agency: QNY Creative, New YorkAgency website: www.qnycreative.comCreative Director: Ezio BuraniArt Director: Israel Ochoa Illustrator: Erica KnaussCopy writer: Anna Urban
International Fur Trade Federation's print campaign developed in-house
Brand: International Fur Trade FederationTitle: more than a coat Agency: in-house and directed by Christian Helmer, a Danish designerWebsite: www.wearefur.comCreative Director: Christian HelmerArt Director: Christian HelmerCopy writer: In-house and with Christian HelmerPhotographer: Mikkel RusselAdditional credits: In house and with Christian HelmerPublished: September 2013Short rational: The campaign, which leads with the strapline ‘more than a coat’, promotes fur’s fashion and, perhaps more surprisingly, its lifestyle and interiors credentials as well as the heritage and craft that characterise the industry.
Bond Creative Agency: Cloetta Allsorts package design
Client: CloettaBrand: AllsortsTitle: Allsorts package designDesign agency: Bond Creative Agency Website: www.bond.fiCreative Director: Marko SalonenPhotographer: Irina Hurme / Studio PiquantPublished: 2013Short Rationale: The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design. The result was a bold and playful packaging design that allows consumers to easily identify the different varieties.
Deutsch LA: Volkswagen's 'Feeling Carefree' ad
Brand: VolkswagenTitle: Feeling Carefree Agency: Deutsch LA Agency Website: http://www.deutschinc.com/Executive Creative Director: Michael KadinGroup Creative Director: Matt IanCreative Director: Mark PetersProduction Company:O PositiveAnimation/Visual Effects Company: Passion PicturesShort Rationale: 'Feeling Carefree' celebrates Volkswagen Carefree Maintenance. Because of the service, all the protagonist in the ad has to think about is driving the car he loves—and possibly dancing with a woman wearing 80s clothes.
Green & Black’s Organic edible Orange and Lemon Grove blooms in Old Spitalfields Market
Brand: Green & Black’s Title: Green & Black’s Organic edible Orange and Lemon Grove blooms in Old Spitalfields Market Website: http://www.greenandblacks.com/Published: September 2013Short Rationale: To celebrate the launch of the two new Green & Black’s Organic orange and lemon bars Old Spitalfields Market returns to its roots, with morning commuters surprised to find edible orange and lemon trees, made from Green & Black’s Organic chocolate. Created in partnership with Jacqui Kelly for Miss Cakehead, the edible grove took over 55 hours to create, and used over 65kg of chocolate.
Pearlfisher: Gather & Gather branding and packaging
Brand: Gather & GatherHeadline Copy and Text: To create a new brand identity for MITIE’s catering business, Gather & Gather, and redefine the traditional canteen experience.Agency: PearlfisherAgency website: http://www.pearlfisher.com/Publsihed: September 2013Short Rationale: The brand identity is eclectic and recognisable and works both verbally and visually to tell the story of bringing the best ideas, ingredients, recipes and people together. The identity is designed to work as both the new trading name and customer facing identity for the business.
Grey London: Allianz UK school run advert
Brand: AllianzTitle: Surviving the School RunAgency: Grey London Agency website: http://www.grey.co.uk/Agency Producer: Daisy MellorsProduction Company: Moxie PicturesDirector: Keith McCarthyDirector of Photography: Nanu SegalProducer: Jess EnsorExecutive Producer: Dawn LarenPublished: September 2013Short Rationale: The new Allianz UK TV advert using the analogy of the school run being like a F1 race. It shows how Allianz understands the pressures of daily life and can empathise with how it feels.
Clemenger BBDO: Legacy print ads
Brand: Legacy Title: Join the fightHeadline Copy: For the families of veterans the battle goes onAgency: Clemenger BBDO, Sydney, AustraliaAgency website: http://www.clemengerbbdo.com.au/Executive Creative Director: Paul NagyArt Director: Dan WhiteCopywriter: Rees SteelAgency Producer: Henry WelchPhotographer: Andreas SmetanaDesigner: Tim McPhersonPublished: September 2013Short Rationale: Legacy is one of Australia's oldest charities, helping the families of fallen and injured veterans. Clemenger BBDO Sydney's campaign reminds Australia that war is not a thing of the past, and that Legacy's role is ongoing.
Rufus Leonard, The Outfit and RKRC/Y&R: Lloyds Bank rebrand
Brand: Lloyds rebrand Title: Lloyds has split from TSB and needed a refreshed brand identity Headline copy: For the moments that matterAgency: Rufus LeonardAgency Website: http://www.rufusleonard.com/Creative Director: James RamsdenTV advert creative: RKRC/Y&R, The Outfit Media: MECPublished: September 2013Short Rationale: The common yet flexible look-and-feel unites the retail banking network far more clearly with the bank’s commercial and wealth businesses.
Jask Creative: Birmingham St. Mary's Hospice branding
Brand: Birmingham St Mary’s HospiceTitle: Birmingham St Mary’s Hospice Rebrand CampaignHeadline and copy text: Your Support, Our FutureAgency: Jask Creative Group, Solihull, UKAgency website: http://www.jaskgroup.co.ukCreative Director: Matthew AnsellCreatives: Jon SharpAdditional credits: Andy Pavey, Account DirectorPublished: June 2013Short rationale (optional): Being a charity funded hospice with annual running costs of £7.4m, Birmingham St Mary’s Hospice required a focused approach to their marketing that would raise awareness and build brand identity. The brand is now based around the core colours featured in the logo, using soft pastel colours and a mottled texture to reflect the personal and human side of the hospice’s services. Coupled with new “organic” looking message holders and using a new handwritten typography that relates to a wide range of audiences, Birmingham St Mary’s Hospice is now an instantly recognisable brand that builds upon their position as a leader in hospice care.
Butcher & Gundersen: Revisionist Beers branding
Brand: Revisionist BeersTitle: Branding and Packaging design Agency: Butcher & Gundersen Agency website: www.bgundersen.comCreative Director: Zeffy DougekouPublished: September 2013Short Rationale: With the craft beer market becoming more and more competitive, it was important to give Revisionist a contemporary, strong and distinctive brand personality that clearly communicates the care, hard work, quality of ingredients and brewing methods involved to create this excellent range of products. The design aims to reinforce the premium positioning and create a platform that will allow for new additions to the range.
Crave: Jigsaw's Autumn/Winter 2013/14 campaign
Brand: Jigsaw Title: AW13 CampaignAgency: Crave Agency website: http://www.cravebranding.com/CEO: Paul McManusPublished: September 2013Short Rationale: Jigsaw has always been synonymous with quality and style and the new designs for the new season clearly demonstrate that the brand is playing at the top of its game. We wanted to help create a beautiful campaign that would reinforce the brand’s exceptional fashion credentials
BBH: St John Ambulance 'Save the Boy' ad
Agency: Bartle Bogle HegartyAgency website: www.bartleboglehegarty.com/Creative Director: Matt Doman / Ian HeartfieldCreative: Rob Ellis / Alex BallTV Producer: Natalie ParishProduction Co: BlinkDirector: Dougal WilsonProducer: Ewen BrownExecutive Producer: James StudholmePhotography: Lasse FrankPost Production: MPCVFX Producer: Josh KingEditing House: Final CutEditor: Joe Guest / Paul MothAudio: Factory
Bruce Weber and David Bailey’s exhibition of photographs taken using the Nokia Lumia 1020
Brand: NokiaTitle: Photography exhibition where each image was captured using the Nokia Lumia 1020 and Nokia Camera Grip. Photographers: David Bailey and Bruce WeberWebsite: http://www.nokia.com/global/experience/photography/bailey-weber/Published: September 2013Short Rationale: Two of the most respected photographers in the world exhibited a unique collaboration that has captured the spirit and soul of Harlem, New York. Bruce Weber and David Bailey spent 24 hours in Harlem in July, photographing the community using only a Nokia Lumia 1020 smartphone and a Nokia Camera Grip.
Road: OCB’s ‘Be Virgin Minded’ campaign
Brand: OCB - VIRGINTitle: BE VIRGINMINDEDAgency: ROAD, Barcelona, SpainAgency website: www.road.com.es Creative Director: Maider Mendaza, Juan Pablo CajaArt Director: Maider MendazaCopy writer: Juan Pablo CajaPhotographer: Eskenaziencursiva Published: September 2013
The Hand.Written.Letter.Project's exhibition celebrating the art of putting pen to paper
Brand: Hand.Written.Letter.Project Title: Exhibition by Craig Oldham Website: www.madenorthgallery.co.ukCreative Director: Craig Oldham Published: September 2013Short Rationale: There’s always something nice about receiving a letter. Today the way we communicate is dominated by email, text, status updates and tweets leaving many to lose sight of the things that have been around for a while – like pen and paper. Craig Oldham began the Hand.Written.Letter.Project by extending an invitation to the world’s leading designers, design studios and creative thinkers alike to simply share their thoughts in handwritten form on their own letterhead. The full collection now includes over 200 letters of which a curated selection will be shown at Made North from 21 September – 1 November.
SomeOne: Branding and design of Tesco's newly launched Hudl tablet
Brand: HudlTitle: Tesco’s TabletHeadline and copy text: Visual brand identity, iconography, packaging, promotional elements, animation, accessories through to the point of sale displays in store . Agency: SomeOne, London, UKAgency website: www.SomeOneInLondon.comCreative Director: Gary HoltDesign Partner: Laura HusseyDesign Director: Karl RandalDesigner Shaun: TurnbullPublished September 2013Short rational: The identity is intended to represent this strategy, using a solar system metaphor that reflects Hudl being at the centre of a digital orbit, and of family life. This ‘order to many separate parts’ idea felt like the perfect way to represent the strategy for Hudl. The swooping, curving shapes, warm colours and customised options help to soften what can often be stark and technologically-led communication.
Wieden+Kennedy Amsterdam: Nike 'Printing Press' ad
