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By The Drum Team, Editorial

September 25, 2013 | 1 min read

Marketing Weak must be honest and begin by revealing that it has actually quite enjoyed the previous exploits of Brian the Confused.com robot in recent months.

That's as positive as we will get on this occasion however as this ad, we assume, has been released by mistake, that or created to be highly ironic (which we suspect to some extent it is attempting.)

However, the little guy is no rapper, and its actually sad to see former So Solid Crew 'star' Romeo not really getting the joke.

It's worth watching once if only to highlight why it's not always a good idea to go down the minor celebrity brand endorsement route. They tend to lead to widespread embarrassment.

Brian will return to form soon, preferably leaving the musical aspirations behind, we hope.

Confused.com

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