Ideal Weight appoints Publicasity to handle its PR
Ideal Weight has announced the appointment of Publicasity to handle its PR and drive awareness of the brand.
The Media 10-owned weight management brand is set to launch a campaign for the autumn ‘back to school’ period, which will aim to drive nationwide brand awareness and increase membership.
“We are delighted to be working with Publicasity on this extremely targeted public relations campaign,” Rob Nathan, group marketing director at Media 10, said. “Their extensive knowledge of the health and weight maintenance market coupled with their experience of driving campaigns that work on both a regional and national level made them the natural choice for us.”
Zoe Ward-Waring, UK managing director at Publicasity, added: “We are extremely proud to be building on our relationship with the Media 10 team. We have devised a campaign that we are extremely passionate about and will really shift the needle for the business as it continues to see strong exponential growth.”
Ideal Weight prides itself on its coaching network, which helps members maintain the weight loss they have achieved.
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