Aegis Media China’s TRIO to form Trio Isobar
Aegis Media has announced it has acquired Chinese full service digital agency TRIO Digital Integrated for an undisclosed sum.
TRIO is led by executive creative director Chris Chen and employs 120 people and will be rebranded as Trio Isobar to become part of the Isobar China group alongside the likes of wwwins Isobar and OMP.
Chen will continue to lead the rebranded agency, served by general manager April Chang and deputy general manager Britney Pai.
Nick Waters, CEO of Aegis Media Asia Pacific said: “TRIO is a top class digital marketing agency with high quality creative credentials. Bringing TRIO into the group adds another dimension to our market leading digital capabilities in China. This is an exciting move and we welcome Chris and his team to the company.”
Chris Chen, CEO and executive creative director of Trio Isobar said: “Isobar’s reputation is strong in China so when the opportunity arose to join the Aegis Media network it was an obvious decision and one that will grow our business exponentially. Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network.”