Weight loss product Slimsticks reports 70% growth after marketing drive and Boots distribution deal
Weight loss aid Slimsticks has reported a 70 per cent rise in the last year following marketing activity designed to boost the brand's distribution deal with Boots.
Growth: Brand ambassador Imogen Thomas
The Agency handled press advertising, PR, social media, inline display advertising and search for the brand since distribution in Boots stores began at the end of last year.
Saman Mansourpour, partner at The Agency, said: "The initial test campaign aimed to drive rate of sale within Boots stores in April, the key dieting period for the summer. The campaign was lead by insertions in key womens’ press titles and backed up by PPC search activity with excellent results. Over the campaign period sales of Slimsticks in Boots stores increased by 23 per cent - an ROI of 216 per cent."
Franco Beer, managing director at Innovative Health, added: “We started steadily, growing our online search presence and we have continued to scale up now negotiating national press deals, most recently with Reveal, Look, OK Magazine and the Daily Mail.
“The Agency have been instrumental in helping us to develop the Slimsticks strategy and start building the brand, both in press and online.”
Former Big Brother contestant Imogen Thomas has been Slimsticks’ brand ambassador since 2011.
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