Dr. Wolff unveils TVC as it launches Plantur 39 brand in the UK
Dr. Wolff has rolled out an advert for its Plantur 39 brand of shampoo as it looks to increase awareness in the UK.
Devised by Driven, the recently appointed agency, the ad looks to dramatise the brand’s success in Europe, especially with women over 40.
“Millions of women in other countries use Plantur 39 as an essential part of their cosmetic routine,” said Emma Raeburn, account manager at Driven. “From today women in the UK won’t have to miss out any more. The creative concept brings this high demand to life and shows that if you’re over forty you can now get the hair you really, really want”.
The 30 second spot uses Mariella Fostrup as the voiceover and was directed by Chris Gaffery at The Mob, with post production at VTR North.
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