Nissan launches 12 month partnership with Sky Media
Nissan has today launched a 12 month partnership with Sky Media, in a deal devised by Manning Gottlieb and featuring creative by TBWA\London.
Promoting the new Micra, the sponsorship will span Sky Living HD, E! Entertainment and Style channels, and looks to target a young ‘Go Get It’ female audience by aligning the Micra with programmes such as Elementary, Hannibal and upcoming series The Blacklist.
Glenn Burchnall, account director at Manning Gottlieb OMD, said: “This is an exciting year for the New Nissan Micra and the partnership with Sky Media allows us to engage at scale, frequency and in exactly the right context to showcase exactly what the new car has to offer to our audience.”
The campaign, which features athlete Katarina Johnson-Thompson, who finished in fifth place at the World Championships last month, will include the chance to win prizes including a trip to New York.
The partnership will also extend to digital display advertising and interactive competitions on the Sky Living Website, with digital creative by DNA.
“We’re excited to launch the new Micra and believe the partnership with Sky Living, E! Entertainment and Style channels will provide the perfect platform to reach and continually engage with our target ‘Go Get It’ female customers,” Guillaume Masurel, Nissan GB marketing director, said.
The Micra campaign is also set to feature in national press supplements, weekly lifestyle and celebrity magazines.
Content created with:
Manning Gottlieb OMD
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TBWA\London
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DNA Creative
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