'The New York Times are surprised we're breathing down their necks': Alan Rusbridger talks to The Drum at Ad Week NY
The Drum’s contributing editor Dave Birss talks to Guardian editor-in-chief Alan Rusbridger, who is at New York Advertising Week to discuss the NSA and trying to survive in a digital world.
Commenting on the Guardian’s scoop of the year Rusbridger told The Drum: “I think the fact that the guardian has broken it (the NSA story) in America has been a surprise to some American news organisations but it hasn’t put them off covering it.
“We started our big push into America two or three years ago because a third of our readers wer in America and we’d built this readership without doing any marketing. There is a great appetite here for international media.
“Ten years ago a lot of American news organisations pulled out of the world because it was so costly so the number of news organisations which are internationally engaged is small. But you can’t make sense of your life these days in terms of your job, security and environment without understanding international positions.”