Daily Mirror fires broadside against The Sun’s page 3 with spoof posters
The Daily Mirror is seeking to position itself as a ‘smarter’ alternative to The Sun with the launch of a poster campaign spoofing the topless page 3 models for which the rival red top has become famous.
Supplanting its typical page 3 layout for a full page ad publisher Trinity Mirror has reproduced a shot of a naked model reclining in a bath with two strategically placed elbows.
Below this arresting image the strapline ‘We're not like other tabloids’ is printed alongside the hashtag #Madeyouthink.
Not everyone has taken to the good humoured campaign with gusto however with Transport for London opting to ban the posters from the Underground.
It follows a growing campaign for The Sun to ditch its controversial feature although thus far the Murdoch owned tabloid has refused to budge, claiming a majority of its readers support it.
This follows a revamp of both the Daily Mirror and Sunday Mirror over the weekend, both of which now employ a more conservative colour palette.
A TV campaign, designed by Quiet Storm to dovetail with the posters, will launch at the end of the week.