iPhone 5c launches in a frenzy as homeless are recruited to queue and handset hits eBay for £2000

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By The Drum Team, Editorial

September 21, 2013 | 2 min read

Apple's latest iPhone was launched to trademark fanfare yesterday, with huge queues of people snaking outside the stores waiting to get their hands on the new 5c device.

But seemingly the queues were just too big for some people who didn't fancy waiting in line. Reports from California suggest a man hired homeless people to queue on his behalf outside a store in Pasadena.

However the plan backfired as the man was mobbed for not paying his recruits, two homeless men were arrested for fighting and a third was detained under mental health laws.

The scenes were less chaotic elsewhere in the world where Apple fanatics queued patiently to be among the first to own the new hardware.

A report on Cnet suggested the lines in New York and San Francisco had at least matched or were up on last year according to a tally by Piper Jaffray analyst Gene Munster.

Sales figures are not expected to be released until Monday, when Apple will give the first indications as to how its new devices are selling.

Just 24 hours since its launch, the iPhone 5c is being sold on eBay for as much as £2000.

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