ShareThis partners with DigitasLBi to offer brands in-depth social engagement data
Social web tool ShareThis has partnered with DigitasLBi to enable brands on the agency’s BrandLIVE platform to access real-time social engagement insights.
Deal: ShareThis has partnered with DigitasLBi
The ShareThis tool features on more than two million publisher sites and more than 120 social media channels and the deal will allow marketers to plan media campaigns and social conversations around more in-depth insights about what people are sharing across the web.
Kurt Abrahamson, CEO of ShareThis, said: “BrandLIVE is an intelligence centre that empowers brands. Our partnership with DigitasLBi amplifies that empowerment by helping brands adapt to what matters most to consumers and be a part of the organic conversations, resulting in better advertising campaigns and brand engagement.”
Baba Shetty, chief strategy and media officer at DigitasLBi, added: “Our partnership with ShareThis streamlines the planning process, enabling clients to proactively engage social audiences safely at relevant times, leading to higher brand lift.”
The news follows a similar agreement between social Tumblr and Datasift to allow the social analytics firm access to the social platform’s user insights.
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