Pinterest has announced the launch of promoted pins, the first monetisation of the channel.
Ben Silbermann, CEO and co-founder of Pinterest, announced the news last night in a blog, insisting that the promoted pins would be relevant to users and that there would be ‘no flashy banners or pop-up ads’.
He added: “For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween”. Nobody’s paying for anything yet- we want to see how things go and, more than anything, hear what you think.”
Silbermann insisted that the company is ‘determined’ not to have banner ads on the site, although he admitted that not all details of the promoted pins were finalised.