The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Pinterest

Pinterest unveils promoted pins but promises ‘no flashy banners or pop-up ads’

Author

By Ishbel Macleod, PR and social media consultant

September 20, 2013 | 1 min read

Pinterest has announced the launch of promoted pins, the first monetisation of the channel.

Ben Silbermann, CEO and co-founder of Pinterest, announced the news last night in a blog, insisting that the promoted pins would be relevant to users and that there would be ‘no flashy banners or pop-up ads’.

He added: “For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween”. Nobody’s paying for anything yet- we want to see how things go and, more than anything, hear what you think.”

Silbermann insisted that the company is ‘determined’ not to have banner ads on the site, although he admitted that not all details of the promoted pins were finalised.

Pinterest

More from Pinterest

View all

Trending

Industry insights

View all
Add your own content +