Littlewoods launches £3m autumn/winter campaign with Myleene Klass and Mark Wright ad
Littlewoods has launched a £3m autumn/winter 2013 campaign with an ad featuring brand ambassadors Myleene Klass and Towie star Mark Wright.
The ad was created by St Luke’s and was directed by Partizan’s Michael Gracey. In it, Klass uses ‘the Littlewood’s touch’ to transform fairground-goers outfits.
The brand will test this campaign on mobile ad platform Adfonics and it will feature direct response TV marketing alongside media and social advertising. Media planning and booking was done by Carat.
Gary Kibble, retail brand director at Littlewoods, said: “We have been thrilled with the success of ‘the Littlewoods touch’ concept. The idea has really caught the imagination of our customers, who rely on Littlewoods to help them get the good things they want for themselves and their families.”
The ad will launch in 30” format during tonight’s edition of Emmerdale and a 40” version will air during Coronation Street tomorrow night. A 10” version will run from the second week of the campaign featuring a weekly trading offer.
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