Digital Cinema Media (DCM) has appointed former Aegis Media global brands CEO Nigel Sharrocks as non-executive chairman.
Sharrocks has been brought in to help the cinema advertising company grow cinema’s share of the media market and he brings previous experience from his roles at Warner Bros Pictures UK, Grey Advertising and MediaCom.
Simon Rees, CEO at DCM, said: “The appointment of Nigel reflects our commitment and ambition to grow and innovate within our company and the cinema sector.
“His experience, contacts and reputation across all aspects of our business will be invaluable in driving us forward.”
Sharrocks added: “The opportunity to work with Simon, his team and the DCM board has tempted me back into two industries that I love – media and film.”
During his time at Warner Bros, Sharrocks oversaw the release of the Harry Potter and Matrix franchises and in his time at Aegis Media he was responsible for global brand networks Carat, Vizeum and Posterscope.