The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (11 October). Submit your vote before Wednesday 25 September to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact firstname.lastname@example.org.
Mammal Design: Antler rebrand
Brand: AntlerTitle: Antler rebrandHeadline and copy text: New playful identity for Antler luggageAgency: Mammal, LondonStrategy: The Cernis CollectiveAgency website: www.mammaldesign.com www.thecerniscollective.comCreative Director: Joe HospArt Director: Robin PowellCopy writer: Robin Powell / The Cernis CollectivePhotographer: Matthew ShavePublished: September 2013Short rational: Antler recognised that it had lost its way over the last ten years and needed to re-energise the brand and give the business a more sophisticated look and feel. The new identity features a new logotype and marque. The previous marque used the stags head and antlers, which we felt were no longer relevant. It was very masculine and we wanted to appeal to women more than the previous identity did. The typeface we chose for the wordmarque – Harbour by Gareth Hague of Alias fonts, perfectly fitted what we wanted, when used in a new context with new imagery and language, adds a playful, cheeky but sophisticated twist to the brand. We needed a marque that was simple, so we used the A from the logotype placed in a circle – which seemed fitting for a brand that's all about movement.
Pearlfisher: re-design of SAB Miller’s Ursus beer
Brand: Ursus Title: RebrandAgency: PearlfisherAgency website: http://www.pearlfisher.com/our-workFounding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher.Creative Director: Sarah Cattle, Pearlfisher.Technical Project Director: Henry Leeson, Pearlfisher.Senior Strategist: Rory Fegan, Pearlfisher.Client Services Director: Matt Small, PearlfisherPublished: September 2013Short Rationale: We created a unique graphic and structural design that is strong, progressive and masculine. The new structure features the bear claw marks on the sides of the bottle adding more character and texture and creating an innovative grip area that enhances the consumer experience. Ursus new iconic packaging identity and innovative structural design celebrates national pride and achievement and creates a new consumer experience taking the brand to an entirely new, more premium, level.
Corley Porter Bell: Perrier Jouët Nuit Blanche branding
Brand: Perrier Jouët Nuit BlancheAgency: Coley Porter Bell UKAgency website www.cpb.co.uk/Creative Director: Stephen BellAdditional credits. Jo Gold, designerPublished: September 2013Short rational (optional): Create branding for an edgy new ‘night time’ champagne from Perrier Jouët aimed at affluent young Americans.
Hype and Slippers: Howkapow.com website design
Brand: HowkapowTitle: Website Re-BrandHeadline and copy text: New website design and re-brand for colourful online shop, Howkapow, by Bristol-based web design studio Hype & Slippers. Featuring photography from art director, Luke Albert.Agency: Hype & SlippersAgency website http://www.hypeandslippers.com/Creative Director Cat HowArt Director Luke AlbertCopywriter Cat HowPhotographer Luke AlbertAdditional credits Hype & Slippers (new website design)Published (month and year) September 2013Short rational (optional) After 3 years of trading, Howkapow needed a brand re-alignment and new website and Hype & Slippers delivered the goods!
SomeOne: Crystal Ski Holidays rebrand
Brand: Crystal SkiTitle: Relaunching the UK’s largest Ski & Snowboard Holiday ComapnyAgency: SomeOne, London, UKAgency website www.SomeOneInLondon.comCreative Director Simon ManchippDesigner & Illustrator Max LongstaffPublished September 2013Short rational : The new Crystal ski branding features an illustrated mountain landscape, a new flexible design system which can be assembled as required to work wherever customers are – whether that is in-resort, in-store, online or reading their favourite newspaper. Crystal Ski Holidays intelligently recognised the entire sector’s reluctance to change. Their new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip. This flips the mindset of the organisation from a sales practice to a shop of choice. Now, you can do what you want, when you want, making for more memorable holidays. The new visual brand identity is a way of helping people navigate and make these choices at a glance.
Elmwood: Morrisons 'Just for Kids' packaging design
Brand: MorrisonsTitle: Morrisons launch new brands for kids, food range Just for KidsHeadline and copy text: Morrisons launch new brand for kids, food range Just for KidsAgency: ElmwoodAgency website: www.elmwood.comSenior Design Director: Chris JacksonDesigner: Rob SkellyIllustrator: James WalkerPhotographer: Angus McDonaldCopywriter: Morrisons/Liz O'Connor.
Blacksheep: Jamie’s Trattoria branding and design
Brand: Jamie’s Trattoria Title: Blacksheep designs Jamie's Trattoria, RichmondHeadline and copy text: Blacksheep designs Jamie's Trattoria, RichmondAgency: BlacksheepAgency website www.blacksheep.uk.comCreative lead: Founder & CEO of Blacksheep Tim MuttonPublished: September 2013 Rationale: The tenth restaurant Blacksheep has designed for Jamie Oliver over a four-year period, the agency was tasked with a no ‘design approach’ as the brand sought to create something relaxed and laid back that would appeal to the local Richmond community.
BBDO Moscow: New anti-smoking social project
Agency: BBDO Moscow Agency website: http://bbdogroup.ru/about/agency/bbdomoscow/Art-director: Alexey Starodubov Client Services Director: Katherina GuvakovaAccount executive: Ksenia RubtsovaProject Manager: Konstantin Usatov Senior designer: Timophei IlyenShort Rationale: We want to show people that it's better to be strong enough and give up smoking now instead of finding out life-threatening illnesses later. Today in Russia we can see a definite progress in the fight against tobacco. New anti-smoking law that is active in many countries became legal in Russia just this summer. We believe: our society is changing step by step. We want to support this trend by social advertising.
The Brand Agency: MSWA awareness campaign
Brand: The Multiple Sclerosis Society of Western Australia Title: With MS you never know what’s coming next. Headline and copy text: Help us stand up to MS. Donate at MSWA.org.au Agency: The Brand Agency, Perth, Australia Agency website: http://www.brandagency.com.au/ Creative Director: Garry Horner Art Director: David DonaldIllustrator: Nicola Commons Copy writer: Leandra Fallis Photographer: Craig Buchanan Additional credits Client: Taryn MokrzyckiPublished: August, 2013
Project Eddy: Fish N Fishy branding and packaging design
Brand: Fish n FishyTitle: Simly Delicious MateHeadline: Branding, website design, promotion, marketingAgency: Project Eddy, Seoul, KoreaAgency Website: http://projecteddy.co.kr/
Brand: The National September 11 Memorial & MuseumTitle: 'Day to remember'Agency BBDO New York Agency website: http://www.bbdo.com/Executive Creative Director: Greg HahnExecutive Creative Director: Mike SmithACD/Art Director: Marcel YunesACD/Copywriter: Rick WilliamsProduction Company: Brand New School, New YorkExecutive Creative Director:Jonathan NotaroPublished: September 2013Short Rational: The National September 11 Memorial and Museum was conceived to honuor the lives of the thousands of men and women who lost their lives on that day in 2001, However, after 12 years, it’s become easy for some folks to forget what happened on that fateful day. In an effort to encourage people to take a day to pause…take a day to reflect…take a day to bear witness…to take a day to remember the day that changed us forever, the 9/11 Memorial launched a new public awareness campaign. TV features the voiceover of Robert De Niro, and drives people to www.911memorial.org where they can learn more.
McCann Worldwide: Zurich Insurance
Brand: Zurich Insurance Title: For those who truly loveAdvertising Agency: McCann Worldgroup, EuropeAgency website: http://www.mccannworldgroup.com/Global Creative Director: Miguel BemficaExecutive Creative Directors: Lee Tan, RachidAhouiyekCreatives: Cristina Caballeros, Pedro PiquerasManaging Director: Marina SpechtAccount Handlers: Petra StachowiakAgency Producer: John CheesmoreDirector: Augustin AlbertiProduction Company: Stink LondonPublished: September 2013
Gross Gestalten: Olami branding and packaging design
Brand: OLAMIHeadline and copy text: Award-winning & handcrafted Mini-salami, served in havanna-boxesAgency: großgestalten Kommunikations design, Cologne, GermanyAgency website: www.grossgestalten.deCreative Director: Tobias GroßArt Director: Dominik KirgusIllustrator: André GottschalkCopy writer: TerrortextPhotographer: großgestaltenPublished: September 2013Short Rationale: Olami is a handmade mini salami from the Eifel with different flavours.The design includes the wooden box with branded logo, the mechanical copper closure, the Banda Role for tearing, the elegant, uncluttered typography, the reduced layout, the hand-drawn pig illustrations and the rough natural paper that covers. The powerful colours based on the recipe of handmade mini salami. All elements of the Packagings are finely tuned and give the product a young, and at the same time, quality and modern expression. We have also designed the website: www.olami.de.