The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (11 October). Submit your vote before Wednesday 25 September to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact email@example.com.
Mammal Design: Antler rebrand
Brand: AntlerTitle: Antler rebrandHeadline and copy text: New playful identity for Antler luggageAgency: Mammal, LondonStrategy: The Cernis CollectiveAgency website: www.mammaldesign.com www.thecerniscollective.comCreative Director: Joe HospArt Director: Robin PowellCopy writer: Robin Powell / The Cernis CollectivePhotographer: Matthew ShavePublished: September 2013Short rational: Antler recognised that it had lost its way over the last ten years and needed to re-energise the brand and give the business a more sophisticated look and feel. The new identity features a new logotype and marque. The previous marque used the stags head and antlers, which we felt were no longer relevant. It was very masculine and we wanted to appeal to women more than the previous identity did. The typeface we chose for the wordmarque – Harbour by Gareth Hague of Alias fonts, perfectly fitted what we wanted, when used in a new context with new imagery and language, adds a playful, cheeky but sophisticated twist to the brand. We needed a marque that was simple, so we used the A from the logotype placed in a circle – which seemed fitting for a brand that's all about movement.
Pearlfisher: re-design of SAB Miller’s Ursus beer
Brand: Ursus Title: RebrandAgency: PearlfisherAgency website: http://www.pearlfisher.com/our-workFounding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher.Creative Director: Sarah Cattle, Pearlfisher.Technical Project Director: Henry Leeson, Pearlfisher.Senior Strategist: Rory Fegan, Pearlfisher.Client Services Director: Matt Small, PearlfisherPublished: September 2013Short Rationale: We created a unique graphic and structural design that is strong, progressive and masculine. The new structure features the bear claw marks on the sides of the bottle adding more character and texture and creating an innovative grip area that enhances the consumer experience. Ursus new iconic packaging identity and innovative structural design celebrates national pride and achievement and creates a new consumer experience taking the brand to an entirely new, more premium, level.
T&T: Mr Porter 'The Commute'
Brand: Mr PorterTitle: 'The Commute'Agency: T&TAgency website: http://www.tandtcreative.com/Published: September 2013Short Rational: The city streets are no longer empty, the subways are heaving with workers once more and there's even been a touch of frost already - that September post-holiday, back-to-school feeling has well and truly kicked in. However, that needn't be bleak news: this is the month of nailing those work resolutions, slipping into some new office-ready ensembles and getting ready to make a mark on the autumn. We took to the streets of London early one morning with 22-year-old award-winning free runner Mr Pip Andersen to demonstrate how the office commute needn't involve sitting in front of a wheel, standing in a queue or being squashed between fellow commuters. Admittedly, as you will witness, this form of transport might not suit everyone...
Brand: Perrier Jouët Nuit BlancheAgency: Coley Porter Bell UKAgency website www.cpb.co.uk/Creative Director: Stephen BellAdditional credits. Jo Gold, designerPublished: September 2013Short rational (optional): Create branding for an edgy new ‘night time’ champagne from Perrier Jouët aimed at affluent young Americans.
Hype and Slippers: Howkapow.com website design
Brand: HowkapowTitle: Website Re-BrandHeadline and copy text: New website design and re-brand for colourful online shop, Howkapow, by Bristol-based web design studio Hype & Slippers. Featuring photography from art director, Luke Albert.Agency: Hype & SlippersAgency website http://www.hypeandslippers.com/Creative Director Cat HowArt Director Luke AlbertCopywriter Cat HowPhotographer Luke AlbertAdditional credits Hype & Slippers (new website design)Published (month and year) September 2013Short rational (optional) After 3 years of trading, Howkapow needed a brand re-alignment and new website and Hype & Slippers delivered the goods!
BBDO New York: General Electric 'The Future is Now' campaign ad
Brand: General Electric Title: “The Future Is Now” campaignAgency: BBDO New YorkAgency Website: http://www.bbdo.com/Chief Creative Officer: David LubarsProducer: George SholleyCopywriter: Laszlo SzlobodaProduction Company: Chelsea Director: David Gordon GreenDirector of Photography: Simon DugganVisual Effects House: FramestoreShort Rational: Part of GE's “Brilliant Machines” campaign, which is about connecting Big Machines, Big Data and people to deliver human impact like never before in industries including aviation, rail and health, in this newest spot the time-travelling DeLorean from the movie “Back to the Future,” is featured along with the voice of Michael J. Fox. This new ad is focused on how GE is revolutionising power, using data predictably to power entire cities. In short, GE turbines of today will help power us all into the future. Like previous ads in the campaign, the spot closes with “Brilliant machines are transforming the way we work.”
SomeOne: Crystal Ski Holidays rebrand
Brand: Crystal SkiTitle: Relaunching the UK’s largest Ski & Snowboard Holiday ComapnyAgency: SomeOne, London, UKAgency website www.SomeOneInLondon.comCreative Director Simon ManchippDesigner & Illustrator Max LongstaffPublished September 2013Short rational : The new Crystal ski branding features an illustrated mountain landscape, a new flexible design system which can be assembled as required to work wherever customers are – whether that is in-resort, in-store, online or reading their favourite newspaper. Crystal Ski Holidays intelligently recognised the entire sector’s reluctance to change. Their new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip. This flips the mindset of the organisation from a sales practice to a shop of choice. Now, you can do what you want, when you want, making for more memorable holidays. The new visual brand identity is a way of helping people navigate and make these choices at a glance.
Elmwood: Morrisons 'Just for Kids' packaging design
Brand: MorrisonsTitle: Morrisons launch new brands for kids, food range Just for KidsHeadline and copy text: Morrisons launch new brand for kids, food range Just for KidsAgency: ElmwoodAgency website: www.elmwood.comSenior Design Director: Chris JacksonDesigner: Rob SkellyIllustrator: James WalkerPhotographer: Angus McDonaldCopywriter: Morrisons/Liz O'Connor.
Brand: The Payments CouncilTitle: Simpler WorldAgency: Engine agencies with creative led by Partners Andrews Aldridge Agency website: http://www.enginecreative.co.uk/Creative director: Steve AldridgeCopywriter: Ross NewtonArt director: Richard WorrowMedia agency: The 7StarsProduction company: Not to scaleDirectors: Pierre + BertrandPost-production: RushesMusic production/track: Patrick StemelenAudio post-production: Ollie Usher @ ScrambleShort Rationale: Engine’s advertising campaign draws on the behavioural traits of the featured animated characters to emphasise the key benefits of the service in comparison to the past. A feathered flying squad of birds represents the speed and efficiency of the new service and the automatic transfer of payments from a customer’s old account to their new one, a highly organised ladybird demonstrates the new opportunity for customers to choose the switch date that suits them and the seamless transformation from caterpillar to butterfly of the central character defines the hassle-free nature of the new Current Account Switch Service. Finishing the television advert with the butterfly landing on top of the Current Account Switch Service Guarantee Trustmark informs customers of what they should be looking out for if they want to switch,
Blacksheep: Jamie’s Trattoria branding and design
Brand: Jamie’s Trattoria Title: Blacksheep designs Jamie's Trattoria, RichmondHeadline and copy text: Blacksheep designs Jamie's Trattoria, RichmondAgency: BlacksheepAgency website www.blacksheep.uk.comCreative lead: Founder & CEO of Blacksheep Tim MuttonPublished: September 2013 Rationale: The tenth restaurant Blacksheep has designed for Jamie Oliver over a four-year period, the agency was tasked with a no ‘design approach’ as the brand sought to create something relaxed and laid back that would appeal to the local Richmond community.
WCRS: Sky Fibre Broadband Toy Story advert
Brand: SkyTitle: Sky Fibre Broadband Toy Story advert Agency: WCRSAgency website: http://www.wcrs.com/ Client Creative Director – Barry SkolnickClient team – Carli Farmer, Lyssa McGowanAgency Executive Creative Director - Leon JaumeAgency Creative Director - Simon RobinsonAgency Creatives - David Dearlove and Richard NottAgency Producers - Hannah Needham and Eliot LissAgency Account Team - Anna Covell, Sarah Barber, Mike Stern
BBDO Moscow: New anti-smoking social project
Agency: BBDO Moscow Agency website: http://bbdogroup.ru/about/agency/bbdomoscow/Art-director: Alexey Starodubov Client Services Director: Katherina GuvakovaAccount executive: Ksenia RubtsovaProject Manager: Konstantin Usatov Senior designer: Timophei IlyenShort Rationale: We want to show people that it's better to be strong enough and give up smoking now instead of finding out life-threatening illnesses later. Today in Russia we can see a definite progress in the fight against tobacco. New anti-smoking law that is active in many countries became legal in Russia just this summer. We believe: our society is changing step by step. We want to support this trend by social advertising.
The Brand Agency: MSWA awareness campaign
Brand: The Multiple Sclerosis Society of Western Australia Title: With MS you never know what’s coming next. Headline and copy text: Help us stand up to MS. Donate at MSWA.org.au Agency: The Brand Agency, Perth, Australia Agency website: http://www.brandagency.com.au/ Creative Director: Garry Horner Art Director: David DonaldIllustrator: Nicola Commons Copy writer: Leandra Fallis Photographer: Craig Buchanan Additional credits Client: Taryn MokrzyckiPublished: August, 2013
Project Eddy: Fish N Fishy branding and packaging design
Brand: Fish n FishyTitle: Simly Delicious MateHeadline: Branding, website design, promotion, marketingAgency: Project Eddy, Seoul, KoreaAgency Website: http://projecteddy.co.kr/
Droga5: Motorola Moto X ads
Brand: MotorolaTitle: Lazy Phone—Moto X Product LaunchAgency: Droga5 NY/ DigitasAgency website: http://www.droga5.com/ http://www.digitas.com/Chief Creative Officer: Ted Royer Executive Creative Director: Neil HeymannGroup Creative Director: Mike LongCreative Directors: Scott Bell / Tim GordonProduction CompanyFurlinedEditorial: Cut + RunPost Production: The MillSound: Sonic UnionPublished: September 2013Rationale: Three humorous spots – ‘Music’, ‘Meeting’ and ‘Play’ – aim to show how features on the new Moto X are better than the features and services provided by other devices.
BBDO New York: The National September 11 Memorial and Museum's 'A Day to Remember' campaign
Brand: The National September 11 Memorial & MuseumTitle: 'Day to remember'Agency BBDO New York Agency website: http://www.bbdo.com/Executive Creative Director: Greg HahnExecutive Creative Director: Mike SmithACD/Art Director: Marcel YunesACD/Copywriter: Rick WilliamsProduction Company: Brand New School, New YorkExecutive Creative Director:Jonathan NotaroPublished: September 2013Short Rational: The National September 11 Memorial and Museum was conceived to honuor the lives of the thousands of men and women who lost their lives on that day in 2001, However, after 12 years, it’s become easy for some folks to forget what happened on that fateful day. In an effort to encourage people to take a day to pause…take a day to reflect…take a day to bear witness…to take a day to remember the day that changed us forever, the 9/11 Memorial launched a new public awareness campaign. TV features the voiceover of Robert De Niro, and drives people to www.911memorial.org where they can learn more.
McCann Worldwide: Zurich Insurance
Brand: Zurich Insurance Title: For those who truly loveAdvertising Agency: McCann Worldgroup, EuropeAgency website: http://www.mccannworldgroup.com/Global Creative Director: Miguel BemficaExecutive Creative Directors: Lee Tan, RachidAhouiyekCreatives: Cristina Caballeros, Pedro PiquerasManaging Director: Marina SpechtAccount Handlers: Petra StachowiakAgency Producer: John CheesmoreDirector: Augustin AlbertiProduction Company: Stink LondonPublished: September 2013
Gross Gestalten: Olami branding and packaging design
Brand: OLAMIHeadline and copy text: Award-winning & handcrafted Mini-salami, served in havanna-boxesAgency: großgestalten Kommunikations design, Cologne, GermanyAgency website: www.grossgestalten.deCreative Director: Tobias GroßArt Director: Dominik KirgusIllustrator: André GottschalkCopy writer: TerrortextPhotographer: großgestaltenPublished: September 2013Short Rationale: Olami is a handmade mini salami from the Eifel with different flavours.The design includes the wooden box with branded logo, the mechanical copper closure, the Banda Role for tearing, the elegant, uncluttered typography, the reduced layout, the hand-drawn pig illustrations and the rough natural paper that covers. The powerful colours based on the recipe of handmade mini salami. All elements of the Packagings are finely tuned and give the product a young, and at the same time, quality and modern expression. We have also designed the website: www.olami.de.
Jam: Samsung 'The Grandma of Rock' ad
Brand: SamsungTitle: Mary Ho - The Grandma of RockAgency: JamAgency website: www.spreadingjam.comClient: Samsung Mobile UKExecutive Creative Director: Wayne DeakinCreative Director: Chris De AbreuHead of Film: Drew WolfLead Agency Producer: Veronica SaezCreatives: Luke Norton, Drew WolfProduction Company: Annex FilmsDirector: John X CareyEditor: Annex FilmsPublished: August, 2013Short rational: Meet Grandma Mary in the second instalment of our Companion Stories video series. 77 years old and still playing blues guitar, she's entertaining her family and bringing joy to millions online. Enjoy her remarkable story and hear how her music has brought her family together - showing her grandchildren that they are never too old to follow their dreams. We join Grandma Mary in Singapore to see how she stays connected and inspires those around her in her using the GALAXY S4, Sound and Shot and Group Play.
Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.