ITV has today announced the appointment of Google UK and Ireland’s strategic marketing director Sarah Speake as director of commercial marketing and research.
In her new role, which she will begin later this year, Speake will drive the broadcaster’s commercial marketing strategy and activity and will spearhead detailed, value-led research projects.
She said: "I am delighted to be joining ITV at such an exciting time in their transformation, and look forward to working with their exceptional sales and marketing teams to continue building on their rebrand that contributed to their well-deserved Channel of the Year accolade.”
Speake will report to Rufus Radcliffe, ITV’s group marketing and research director, who said: ““This is a key appointment for ITV as we look to consolidate and build upon the advances we’ve made since our successful rebrand earlier this year. Sarah is an exceptional talent and we are thrilled to have attracted such an accomplished, passionate leader to this strategically important role.”
She will also work closely with ITV’s group commercial directors Kelly Williams and Simon Daglish.