The Daily Mirror and Sunday Mirror is set to unveil a new look this weekend, and has created a brand campaign to help promote the changes.
The #Madeuthink campaign, created by Quiet Storm, will run for six weeks across print, outdoor, TV, digital, mobile and social platforms.
"This is an exciting time for the Mirror across our print and digital platforms,” Simon Fox, Trinity Mirror’s chief executive, said, adding: “The redesign, coupled with our brand campaign - the first for 10 years - will enable us to further build on this momentum."
Lloyd Embley, editor-in-chief of the Mirror, said: “We have invested a lot of time and effort into creating a design which helps to remind readers why we are different from the rest of the tabloid market.
“Together with the brand campaign, we aim to show exactly what sets us apart.”
The redesigned papers will include new fonts and colour palettes.