18 September 2013 - 5:23pm | posted by | 1 comment

The Daily Mirror and Sunday Mirror unveil new look and brand campaign

The Daily Mirror and Sunday Mirror unveil new look and brand campaignThe Daily Mirror and Sunday Mirror unveil new look and brand campaign
The Daily Mirror and Sunday Mirror unveil new look and brand campaign

The Daily Mirror and Sunday Mirror is set to unveil a new look this weekend, and has created a brand campaign to help promote the changes.

The #Madeuthink campaign, created by Quiet Storm, will run for six weeks across print, outdoor, TV, digital, mobile and social platforms.

"This is an exciting time for the Mirror across our print and digital platforms,” Simon Fox, Trinity Mirror’s chief executive, said, adding: “The redesign, coupled with our brand campaign - the first for 10 years - will enable us to further build on this momentum."

Lloyd Embley, editor-in-chief of the Mirror, said: “We have invested a lot of time and effort into creating a design which helps to remind readers why we are different from the rest of the tabloid market.

“Together with the brand campaign, we aim to show exactly what sets us apart.”

The redesigned papers will include new fonts and colour palettes.

Comments

24 Sep 2013 - 13:44
johnn11557's picture

Rubbish, I will change to the Mail after 20 plus years as a Mirror reader.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...