18 September 2013 - 1:36pm | posted by | 0 comments

Catwalk by Tigi unveils SprayCam campaign with Lean Mean Fighting Machine

Catwalk by Tigi unveils SprayCam campaign with Lean Mean Fighting Machine Catwalk by Tigi unveils SprayCam campaign with Lean Mean Fighting

Catwalk by Tigi has retained Lean Mean Fighting Machine as its creative and digital agency, with its first campaign for the brand launching during London Fashion Week.

The first campaign for the hairstyling brand by the agency, SprayCam, sees tiny cameras mounted on Catwalk by Tigi hairspray cans, with the depression of the spray pump acting as the trigger for the camera's lens.

The campaign looks to document behind the scenes of the fashion season from the perspective of Tigi's style team.

Steve Parker, head of planning at Lean Mean Fighting Machine said: "It's a pleasure to be working with a client with the creative pedigree of Catwalk by Tigi. We're looking forward to helping them inspire both stylists and their fashion conscious customers.

"Starting with SprayCam, a unique way of bringing to life the craft that goes into the work of the Catwalk by Tigi creative team, we will strive to produce campaigns that cement Tigi's brands as the first choice for salons."

Lean Mean Fighting Machine will manage day-to-day social media presence across channels including Facebook, Instagram and Pinterest.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...