17 September 2013 - 2:13pm | posted by | 2 comments

WWF Canada promotes unsustainable fishing practices with John St.

WWF Canada has unveiled a video showing the impact of unsustainable fishing practices.

The John St. campaign shows what happens when a bucolic farm is devastated by a long fishing net that picks up everything in its wake. It ends with the question: “We don’t farm like this. Why do we fish like this?”

Explaining the video, Lindsay Page, head of public mobilisation at WWF Canada, said: “Because it occurs underwater where we can’t see it, most people have no idea how harmful unsustainable fishing practices can be.”

Stephen Jurisic, executive creative director at John St, added: “We wanted to show the impact of unsustainable fishing practices in a way people could relate to. While exaggerated, we felt the unexpected treatment was informative and will start a conversation.”

The online video will be promoted through social media channels and leveraging WWF’s community.

Comments

18 Sep 2013 - 02:49
prege10855's picture

I like this ad. It tells it the way it is.

George Preger

0
0
18 Sep 2013 - 02:52
prege10855's picture

I like tis ad. It tells us the unvarnished truth i a nice way. It gets the point across,

George Preger

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

How do you take a cartoon icon and turn her into a beautiful online shopping experience?

03/06/2015
Betty Boop is one of the world’s most loved characters,...

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...