17 September 2013 - 2:13pm | posted by | 2 comments

WWF Canada promotes unsustainable fishing practices with John St.

WWF Canada has unveiled a video showing the impact of unsustainable fishing practices.

The John St. campaign shows what happens when a bucolic farm is devastated by a long fishing net that picks up everything in its wake. It ends with the question: “We don’t farm like this. Why do we fish like this?”

Explaining the video, Lindsay Page, head of public mobilisation at WWF Canada, said: “Because it occurs underwater where we can’t see it, most people have no idea how harmful unsustainable fishing practices can be.”

Stephen Jurisic, executive creative director at John St, added: “We wanted to show the impact of unsustainable fishing practices in a way people could relate to. While exaggerated, we felt the unexpected treatment was informative and will start a conversation.”

The online video will be promoted through social media channels and leveraging WWF’s community.

Comments

18 Sep 2013 - 02:49
prege10855's picture

I like this ad. It tells it the way it is.

George Preger

0
0
18 Sep 2013 - 02:52
prege10855's picture

I like tis ad. It tells us the unvarnished truth i a nice way. It gets the point across,

George Preger

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...