Volkswagen channels A-Ha in new ‘Feeling Carefree’ ad
Volkswagen has launched a new ad inspired by the iconic 80s video for A-Ha’s ‘Take On Me’.
Created by Deutsch, the ad has aimed to highlight the car brand’s Carefree Maintenance service by suggesting that when you don’t have to worry about it you can spend your time imagining yourself as Morten Harket (A-Ha lead singer and star of the original video).
Just like the original video, the spot is a combination of stills, animated sequences and live action. It was created using the same rotoscoping method, filming the actors and the cars and then animating the results.
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