17 September 2013 - 9:27am | posted by | 0 comments

#MyBenAndJerrys competition invites tweeters to create brand new flavour

Competition: Tweeters can come up with their own flavourCompetition: Tweeters can come up with their own flavour

Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour.

Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door.

Rhodri Morgan aka Moo Heff’ner, senior brand manager at Ben & Jerry’s, said: "For 35 years, Ben & Jerry’s has perfected the art of creating amazing ice cream combinations, using a vast array of chunks, swirls and most recently the Core, which fuses together two ice creams with a centre of deliciousness.

"Now we’re offering one fan the chance to make their ice cream dreams come true by creating their very own Core flavour. Our social channels are often filled with new flavour suggestions from our fans so we can’t wait to see what they’ll come up with."

To enter, fans are asked to tweet two ice cream flavours, the core sauce of their choice and the chunks that would make up their new flavour. The competition is open until 27 October.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...