Debenhams sees online sales grow by 46% and mobile sales increase by almost three quarters

Debenhams has revealed that its online sales have grown by 46 per cent over the last year, as mobile growth climbed by 72 per cent, according to it’s latest trading update.

The retailer announced the updated figures ahead of its full results being released on 24 October, which included online sales growth of 46.2 per cent, and the increase in mobile sales of nearly three quarters, with revenue up by 128 per cent during the year.

The update also claims that group like-for-like sales have risen by two per cent over the full year, and by 1.9 per cent during the company’s final financial quarter as it continued its aim of driving sales and improving brand perception through the use of its ‘Life Made Fabulous’ campaign.

Michael Sharp, chief executive of Debenhams, said that he was pleased with the company’s performance during the final quarter of the year.

“We have succeeded in growing both like-for-like sales and market share in a competitive market where consumers' disposable income remains under pressure. I am particularly pleased with the growth of our online business,” he continued.

"While the return to more seasonal weather conditions over the summer has been helpful, the main factor behind this performance has been the relentless focus of everyone at Debenhams on implementing the four pillars of our strategy to create a leading international, multi-channel brand. I'd like to thank all our employees for their hard work over the past year. Looking forward, we are confident in our strategy but are not expecting any rapid recovery in consumer sentiment and the marketplace remains highly competitive."

Plans for a flagship store on Oxford Street were also said to be ‘on schedule’ while new stores opened in Chesterfield and Lichfield were said to be outperforming expectations.

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