The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Fashion Week Burberry Salesforce

Burberry dominates out of all designers so far at London Fashion Week

Author

By Ishbel Macleod, PR and social media consultant

September 17, 2013 | 3 min read

Burberry has been mentioned in 33,492 social posts about London Fashion Week, making it the most talked about designer so far.The research by Salesforce Radian6, produced in partnership with Media Measurement, found that Cara Delevigne, who walked for Burberry, was mentioned in over 2,800 posts referring to the brand.It was also discovered that FROW-ers played a large part in Burberry’s social, with Sienna Miller and Harry Styles being mentioned in 60 per cent of Burberry-related posts.Burberry also upped the hype with Apple, by unveiling Vine videos and photos using the yet-to-be-released iPhone 5S. In total, it was found that 8,772 (26 per cent) of the posts referring to Burberry included the hashtag #iphone5s.

Fashion Week Burberry Salesforce

More from Fashion Week

View all

Trending

Industry insights

View all
Add your own content +