Burberry has been mentioned in 33,492 social posts about London Fashion Week, making it the most talked about designer so far.
The research by Salesforce Radian6, produced in partnership with Media Measurement, found that Cara Delevigne, who walked for Burberry, was mentioned in over 2,800 posts referring to the brand.
It was also discovered that FROW-ers played a large part in Burberry’s social, with Sienna Miller and Harry Styles being mentioned in 60 per cent of Burberry-related posts.
Burberry also upped the hype with Apple, by unveiling Vine videos and photos using the yet-to-be-released iPhone 5S. In total, it was found that 8,772 (26 per cent) of the posts referring to Burberry included the hashtag #iphone5s.