Allianz unveils school run campaign with Grey
Allianz has launched a TV advertising campaign, created by Grey London, to show the everyday demands of life.
The TV ad is the next stage in a brand awareness campaign for the insurance brand, which already covers press, major outdoor poster sites, backs of buses and multiple digital platforms.
Set against a car race background, mums and dads are seen struggling to cope with the demands of getting their kids to the finishing line to avoid being late for school.
It was discovered that parents spend five hours a week driving children to school and waiting to pick them up after school or after-school activities.
David Radford, director of market management, explained the campaign: “Internationally the Allianz brand is very well known, but our aim is to increase awareness in the UK. We are progressively investing in building a stronger brand which will help us, our brokers and our partners enjoy continued success.
“Allianz has world class credentials when it comes to insurance expertise. The brand is known to many fans of motor racing and this campaign compares the pressures of everyday life with those of a Grand Prix. It demonstrates that Allianz is a company you can trust to look after your insurance needs from A to Z.”
The Allianz school run advert will be shown on over 30 different TV channels.
Content created with:
Grey London
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