The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod | PR and social media consultant

September 16, 2013 | 1 min read

Reed.co.uk has unveiled a new campaign, featuring fictitious superhero Captain Reed, who has the power to change people’s careers.

The campaign, which launched yesterday, has a cameo from Reed.co.uk chairman, James Reed, as an ice-cream man who is transformed into an electro-funk DJ by Captain Reed.

Mark Rhodes, marketing director at Reed.co.uk, said: “TV has worked extremely well for us over the last 12 months, both in terms of driving new users to reed.co.uk and in boosting awareness of our brand amongst those who may be considering a change of job.

“This campaign is all part of our mission to help the world Love Mondays, by matching the right candidates with the right jobs. It also coincides with a re-brand of our website to ensure that the ‘Love Mondays’ message really hits home with potential candidates.”

As well as 10, 30 and 40 second TV commercials, the campaign includes extensive digital programme and VoD.

Reed.co.uk

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