Gary Lineker takes his red tractor on a trip through the British countryside in new Walkers ad
Walkers will launch a new advert starring Gary Lineker during tonight’s episode of Ramsay’s Hotel Hell on Channel 4.
Ad: The latest from Walkers launches tonight at around 10.30pm
Viewers will be encouraged to get involved online in Gary’s Great Ingredient Hunt during the ad, which features Lineker driving his red tractor through the British countryside, dropping Walkers crisps ingredients along the way.
Lineker said: “I actually think I’m starting to get the hang of driving this red tractor! I had a few close calls with sheep and extras but I’m happy to report that no one was harmed in the making of this TV ad.”
Consumers can take part in online games by entering a code printed on promotional packets of Walkers at the brand’s website, with the chance to win prizes.